This is a redesign for the loyalty program of the Zooplus webshop. Customers get one bonuspoint for each euro they spend in the webshop. After saving up some precious bonuspoints, they can exchange the points in the Rewards Shop. Zooplus offers a wide range of rewards, such as toys and petfood. Is also possible to donate the points, in order to help animals in need.
The concept: Customers can set a goal for a product they want to save for. This will serve a reminder and makes it more fun to save the bonuspoints. Zooplus can show product suggestions based on the consumers buying behavior.
The icons are designed to match the round bonus point icon, and they help visualising the communication.