Melanie Schraa

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SS20 PUMA SWIM CAMPAIGN

PUMA is returning to the water. For this new PUMA Swim collection I had the honour to create the art direction for the campaign. This swimwear line is created for swimmers and for sun-worshippers. For making laps in the pool and for making a splashing statement at the ocean. The art direction reflects both that urban pool & wild water mood.

GIF to show our mix and match functionality

Digital banner
Programmatic banners will pop up as advertisements on phones nearby,
showing the nearest store selling PUMA swimwear.

PUMA pool rules


The creative deck I created for the PUMA SWIM landing page:



Landing Page Deck

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