PUMA is returning to the water. For this new PUMA Swim collection I had the honour to create the art direction for the campaign. This swimwear line is created for swimmers and for sun-worshippers. For making laps in the pool and for making a splashing statement at the ocean. The art direction reflects both that urban pool & wild water mood.
showing the nearest store selling PUMA swimwear.
The creative deck I created for the PUMA SWIM landing page:
Melanie Schraa 